They taste very similar to orange varieties and still contain nutrients like vitamin A and beta carotene, but they also have extra nutrients called anthocyanins that are responsible for their purple color. The Purplesnax is a German-bred Imperator type carrort. Imperator carrots are long and slender with a tapered end. It is named after the town of Imperator, Germany, where it was first grown. A stunning way to add color to any traditional carrot recipe!